a strong automatic preference for ...

the more i play, the more i love ...

i'd like to think it's because i'm an only child and not ridiculously narcissistic.

a mild automatic preference for ...

and

no preference

i exhibited no preference between "gay" and "straight." should i be concerned?

test your implicit preferences

here's a good way to occupy your time - test your implicit preferences. project implicit , a harvard research project, does just that. the featured test is about the presidential candidates. i started the task undecided, but i came out slightly favoring ...